I know I Am A Good Social Media Manager – I Just Sabotage Myself

To be honest, i have been neglecting my social media marketing agency from the beginning of this year and that is why i say this.

Firstly, i did not expect my business to do so well in just it’s first year. Well it took a wealthy amount of work to see the wealth but it all took me by surprise. The year ended and a new year began while i was living through it, right, then when the new year began i kind of pulled myself out and sort of looked into myself and looked into my social media marketing business from the outside. What a sabotage. I suddenly asked myself WTF Nompilo, what are you doing, who do you think you are. The intention was not for me to neglect the business that just happened nor was it for this floating (because yes i was floating) to last thing long but i guess what i am trying to say is i was overwhelmed yet i did not realise at the time. The overwhelment forced me to notice it, appreciate it and to learn from it. Now i do not know what it is about birthdays that makes one realise a lot but i recently turned a new age, an age i did not see myself turning; i lost my mother when she was only twenty nine so for some odd reason i feel like my life is only just starting. now at twenty nine. It is this new age that came with a brand new set of eyes for me, eyes that are showing me that yes i definitely belong. Yes i for sure am not imposing on anyone as a social media manager and a social media marketer. That yes just like everything i put my mind to, i am damn good at my job. But how did i even get here, you may wonder, why did i start seeing myself as an imposter in this industry…

Well it all started off when Instagram was booming and influencers were forming. I was a part of the influencers who were being formed, i liked to create content with my friends i loved to create content for my friends. We were launching businesses on instagram (i launched a whole TWO!), modelling for those businesses and just pretty much living on social media. Brands were noticing me, i was getting press drops and i was getting invites to their events. I loved it but i did not love it all; i would always pull back at my peak, disappointing myself more than anything or anyone else. This became my cycle for a while in the meantime all my friends were progressing as influencers and their businesses were flourishing on social media, all with my help because i still LOVED creating content and doing all things social media i just failed to show up for myself as it meant constantly putting myself out there. Putting myself out there was what i did not enjoy. I truly think this is how the social media manager me was formed. After a long time of beating myself up, thinking of where i could be with my followings, with brand deals etc, i realised it all did not happen then, for a reason, as i kept pulling back from being in the forefront of social media, i was investing more of myself in the behind the scenes of social media. The continued content creation for my friends and their businesses led to me approaching other businesses to do their content and manage their social media. It led to me exploring the social media marketing industry, learning about it and equipping myself with as much skills as possible to help me be the best social media manager. But did the what ifs stop? i guess not because fast forward to 2024 they set me back.

However, as we all know there is a lesson in every setback, since Covid and the life after, since i resigned from my corporate job, since i started a new digital marketing business and since i niched down to social media marketing; i for the first time feel very confident in myself and what i am doing. Does that mean no more imposter syndromes? ofcourse not, but do i have a better handle of it all? heck yes! I am happy to know where i stand with myself, with my skills, with the things that i enjoy. I will not always be the best social media marketer and i will make many mistakes in this journey but as long as i still pull myself out of the dark clouds then i will remain reminding myself that i am a damn great social media manager!

This blog post is courtesy of turning 29! I hope you enjoy this very unsolicited pretty image of me from my birthday vac…

Try not to doubt yourself out there, you know you would not be doing what you do if you were not good at it 🙂