What a Time, To Be a Social Media Marketer.

I just really want to sing a different tune today and celebrate my profession by professing how much i love it and how great it really is, compared to all the other forms of digital marketing.

Digital Marketing is large and each form or tool needs the other to be the most effective. What is Digital Marketing? a question and answer i constantly have to remind myself of, not that it changes all the time but because how it works changes all the time. Digital Marketing encompasses of the use of digital platforms to promote your business’s goods or services and perhaps that is all it will ever be. It Is how those tools are grouped, prioritised and utilised that is not a constant. Each business model requires its specific set of tools to gather positive results.

Let’s briefly look at the basic, easily accessible and most common Digital Marketing tools;

1. SEO – I will start with Search Engine Optimisation because it is probably the most important tool for digital marketing. Optimising your website, your ecommerce or your blog to improve it’s visibility on search engines such as Google. Good SEO drives traffic and yields good results when done right. How you do it is by having keywords that will bring in the audience you desire resulting in the search engines rewarding you by pushing your site higher up.
2. Google Business Profile – I bet many of you do not have this setup because you probably do not know of it or you think your business cannot work with it/does not need it. A google profile is “an essential strategy for increasing your online visibility” even if you do have a website as it boosts your chances of appearing higher on the results of organic searches. It always makes it easy for one to figure out what your business is, where it is, it’s operating hours etc. through a Google Business Profile.
3. Email Marketing – This is my all time favourite Digital Marketing tool, great for maintaining customer relationships through sending newsletters, promotions or personalized offers directly to subscribers’ inboxes. Email Marketing often feels very personal and tailored to the receiver. This in turn works on the emotional side of the reader and we all know how effective emotional marketing is.
4. Influencer Marketing – Probably one of the newest tools for digital marketing, leveraging the influencer’s audience and trust to boost sales for your brand or business. When done right, Influencer Marketing often has a very high return on the investment.
5. Social Media Marketing – Using social media platforms such as Meta, Tiktok etc. to build an engaged community for your brand, to raise brand awareness and increase overall brand visibility.

These are what i would call the top five tools excluding Paid Ads, Affiliate marketing, Pay Per Click marketing and others not mentioned above. However, social media marketing remains your best bet currently and that is the whole point of this blog. Social Media MArketing firstly serves as your business portfolio to potential clients. It then proceeds to being an organic marketing tool as users are known to spent most of their free time on Social Media. Then the cherry on top is when it makes you a sale or land you a client. Honestly when done right, Social Media Marketing can be a great tool on its own for putting your business out there. It also serves as a great tool for bringing awareness to the other Digital Marketing tools you may have in place for your business.

As the second year of me being a full time social media marketer while trying to build an agency comes to an end, i am grateful for Social Media as i realise how it is just the fundamental of digital marketing today, to back up or be the front however you really take it, of your long form digital marketing. I still do emphasise that having at least one long form and search engine friendly tool to go with your social media is necessary. Invest in your brand’s Social Media!

Do you also believe that Social Media is the current holy grail of Digital Marketing? please let me know in the comments. Oh, hope you enjoyed looking at that beautiful image of me from this past weekend.